Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. ITB Berlin 2023  will be held as a pure B2B event, taking place from 7 to 9 March at Berlin ExpoCenter City, expected to attract 10,000 exhibitors from 181 countries displaying their products and services to some 160,000 visitors.

Vietnam Pavilion officially opened today (07 March 2023) in the presence of Mr. Vu Quang Minh - Vietnam Ambassador to Germany, Mr. Nguyen Trung Khanh – General Director of Vietnam National Administration of Tourism, and Mr. Le Truong Hien Hoa – Deputy Director of Ho Chi Minh City Department of Tourism. Vietnam Pavilion located at Hall 26A - Stand 113, covers 450 square meters, and features Ho Chi Minh City Tourism along with 42 travel businesses which are airlines, travel agents, and hotels across Vietnam. On the Ho Chi Minh City side, Department of Tourism heads up a strong presence with the participant of the leading travel agents Saigontourist, LuaViet Travel, SACO Travel, Wink Hotel, Vietravel (Hall 26A – Stand 111), Vidotour (Hall 26A – Stand 110), Exo Travel (Hall 26A – Stand 108) and Asia Trails Vietnam (Hall 26B – Stand 205) to promote their products/services as well as  Ho Chi Minh City as the ideal destination for Bleisure travelers, the city of events and festivals. In 2022, Ho Chi Minh City was named “Asia’s leading business travel destination” by World Travel Awards, “Asia’s Best MICE Destination” in the 2 consecutive years by World MICE Awards.

Visiting Vietnam Pavilion - Ho Chi Minh City Tourism Booth, international buyers, and trade visitors will experience a variety of activities: meeting with the leading airlines, travel agents, and hotels in Vietnam; collecting publications and featured gifts from Ho Chi Minh City; painting “nón lá” – traditional hats; enjoy performances of ethnic musical instruments. In addition, the Press Conference (07 March 2023) will provide the latest news and updates on Vietnam Tourism, announcing the Ho Chi Minh City Festivals and Events in 2023, as well as showcase and introduce new tourism products and services; the Happy Hour @Vietnam Pavilion (07 March 2023) – sponsored by Vietnam Airlines will introduce the Vietnamese cuisines and specialties to the international friends.

This is the first overseas tourism promotion event in Europe since the outbreak of COVID-19, with aims to "reboot" the European tourism market as well as continuing the goals set before the pandemic. The event is an opportunity to promote Vietnam - Ho Chi Minh City tourism to travel professionals and attract more tourists with a stable economy, high spending and intellectual level, and long-term stay. The European market was considered an important visitor market with the potential to make a great contribution to the flow of tourism to Vietnam in general and Ho Chi Minh City in particular. Since March 2022, all Vietnam destinations have reopened, no self-isolation has been required, and all COVID-19 prevention and control measures were suspended for visitors. Also, the Government has reinstated its 15-day visa exemption policy for citizens of Germany, Denmark, Norway, Finland, Sweden, Belarus, the United Kingdom, France, Spain, and Italy. These are the efforts of Vietnam in general and Ho Chi Minh City in particular in enhancing the attraction of international visitors, especially tourists from Europe.

Ho Chi Minh City Department of Tourism was delighted to count on strong partners with PRNewswire as Official Media Partners.

For more information, please contact: 

Ms. Linh Pham (Louise) - Project Manager
Ho Chi Minh City Tourism Promotion Center
Email: ptplinh.sdl@tphcm.gov.vn
Website: www.visithcmc.vn
Facebook: www.facebook.com/VisitVibrantHoChiMinhCity